Search Engine Optimization (SEO)

I develop and optimize websites with SEO best practices to improve search visibility and organic growth. SEO isn't a plugin you install once — it's decisions made in how a site is built and maintained.

I work on the technical foundation — site structure, schema, page speed, and clean markup — so the content has a fair chance to rank, rather than fighting the build it sits on.

This work pairs naturally with WordPress development and performance optimization, since technical SEO and site speed are closely tied together.

What's included

A Search Engine Optimization engagement covers the technical groundwork that lets a site's content actually rank.

The core scope on every project looks like this:

• Technical SEO
• Site Structure
• Schema Implementation
• SEO-Friendly Development
• On-Page Optimization
• Page Speed
• Metadata Optimization
• Core Web Vitals Improvements

Use cases

SEO work ranges from fixing what's broken on an existing site to building a new one the right way from day one.

A few examples of what this typically looks like in practice:

• Fixing technical SEO issues holding back an existing WordPress site
• Structuring a new site so it's search-friendly from launch
• Implementing schema markup for rich results
• Improving Core Web Vitals and page speed as part of an SEO push

Technical SEO standards

Rankings follow a solid technical foundation, not shortcuts. Every project gets the same baseline of technical care.

This is standard on every project, not an add-on:

• Clean, crawlable structure
• Schema markup
• Fast page speed
• Ongoing monitoring