Speed you can measure.
Performance you can trust.
Every site I build or optimize gets the same performance discipline, real metrics, not guesswork, across images, code, caching, and hosting.
Measuring what matters
Before touching anything, I benchmark the site, load times, Core Web Vitals, and where the bottlenecks actually are.
- Core Web Vitals scoring (LCP, CLS, INP)
- Page load time across key pages
- Baseline before/after comparisons
What gets optimized
Every optimization pass looks at the same core areas, tailored to what's actually slowing a specific site down.
- Images: Compression, modern formats & lazy loading
- Code: Trimming & deferring render-blocking scripts
- Database: Cleaning up bloated tables & slow queries
- Server-side: PHP, hosting & caching configuration tuned to the stack
- Caching & CDN: Page/object caching plus CDN setup for fast global loads
Troubleshooting, not guesswork
When a site is slow, the fix isn't always obvious. I trace it back to the actual cause instead of applying generic tweaks.
- Before/after benchmarking on real pages
- Testing across devices & connection speeds
- Root-cause troubleshooting, not just symptom patches
Tools I use to verify results
Optimization claims should hold up under real measurement, not just feel faster.
- PageSpeed Insights & Core Web Vitals reports
- Page-load & waterfall diagnostics
- Server & database-level profiling
Staying fast over time
Performance isn't a one-time fix plugins, themes, and content updates can quietly slow a site back down.
- Periodic performance check-ins
- Flagging regressions after updates
- Available as part of an ongoing maintenance retainer
Ready to make your site faster?
Tell me about your project and I'll follow up with next steps, usually within a day or two.
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Free initial consultation
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Response within 24-48 hours