Web developer costs span an even wider range than WordPress-specific work, because "web developer" covers everything from a simple landing page to a full custom application. Here's how to think about pricing without getting lost in that range.
Typical ranges by hiring model
- Freelance marketplace: $15–$50/hour, best for small, well-scoped tasks
- Independent freelancer: $40–$120/hour, or a flat project fee
- Development agency: $80–$200+/hour, bundling design, development, and QA
- In-house hire: $60,000–$130,000+/year depending on seniority and region
What drives the price for a specific project
Complexity of functionality
A static informational site costs far less than a site with user accounts, payments, or custom integrations. The more moving parts, the more time it takes to build and test.
Design work included or not
Custom UI/UX design adds real cost on top of development. Using a proven template or design system reduces both price and timeline considerably.
Rough cost by project type
- Simple business website: $1,000–$5,000
- Custom-designed marketing site: $5,000–$15,000
- E-commerce store: $3,000–$30,000+
- Custom web application: $10,000–$100,000+, depending heavily on scope
Putting it together
The cost of hiring a web developer only makes sense once you attach it to a specific, written scope — the number changes dramatically without one. If you'd like a realistic estimate for your own project, feel free to get in touch or browse my web development services.